demarson

Jewelry can completely change the character of an outfit. A simple look can become sophisticated with the right necklace, while a bold pair of earrings can turn an everyday outfit into a statement.

DEMARSON is a New York-based jewelry and accessories brand known for its contemporary designs, sculptural shapes and statement-making aesthetic. Founded in 2017 by designers Marcela Ponce and Jason Crantz, the brand brings together their backgrounds in fashion design with an emphasis on modern luxury accessories.

If you're looking for jewelry that feels distinctive rather than ordinary, DEMARSON is a brand worth exploring.

What Is DEMARSON?

DEMARSON was founded by Marcela Ponce and Jason Crantz, whose names inspired the brand's name. The two designers had previously worked with leading fashion houses before launching DEMARSON with a focus on modern luxury accessories and statement jewelry.

The brand's design philosophy revolves around proportion, contrast and emotion, with inspiration drawn from travel, architecture and vintage fashion. Each piece begins as a sketch created by the founders themselves.

Rather than creating jewelry that simply blends into an outfit, DEMARSON approaches accessories as an important part of the overall look.

DEMARSON's Statement Jewelry Style

One of the most recognizable characteristics of DEMARSON is its bold approach to jewelry.

The collection includes pieces with:

• Sculptural silhouettes
• Pavé detailing
• Two-tone finishes
• Statement hoops
• Ear cuffs
• Rings
• Necklaces
• Bracelets and cuffs
• Convertible jewelry designs

The current collection includes pieces such as Marisa Pavé Hoops, Marisa Two-Tone Hoop Earrings, Vida Two-Tone Ear Cuff and Marisa Mini Earrings.

This variety makes the brand suitable for people who enjoy both noticeable statement pieces and smaller designs that can be incorporated into everyday outfits.

Earrings: One of DEMARSON's Signatures

Earrings are one of the strongest categories in the DEMARSON collection.

The brand offers a wide selection ranging from hoops and huggies to pavé earrings and ear cuffs. Current designs include the Zola Pavé Earrings, Callie Pavé Hoops, Aya Pavé Earrings and Zara Ear Cuff.

Ear cuffs are particularly useful if you want a more distinctive look without necessarily committing to multiple piercings.

For a simpler outfit, a pair of statement hoops can become the focal point. For evening styling, larger pavé or sculptural designs can provide additional sparkle.

DEMARSON Necklaces

DEMARSON's necklace collection follows the same modern design philosophy.

Current pieces include designs such as the Benson Convertible Necklace, Con Amor Necklace and Juno Necklace.

Convertible jewelry can be especially useful for anyone who likes versatility. Instead of treating a necklace as a single-purpose accessory, convertible designs can offer different ways to style the same piece.

A statement necklace can also work well with a relatively simple outfit, allowing the jewelry to become the main visual feature.

Rings and Cuffs

For people who prefer wrist and hand jewelry, DEMARSON offers a range of rings and cuffs.

The brand's collections include pieces such as the Essex Pavé Chain Ring, Aya Pinky Ring, Miley Cuff Bracelet and Primo Arm Cuff.

These designs can be worn individually for a more understated appearance or combined with other jewelry for a layered look.

The combination of different metals, pavé details and geometric forms also gives the collection a contemporary feel.

Jewelry for Day and Night

A useful aspect of DEMARSON's design approach is its focus on versatility.

Some pieces can be styled with everyday clothing, while larger statement designs can work for evening occasions. The brand describes its aesthetic as one that moves between day and night rather than being restricted to one type of occasion.

For daytime styling, smaller hoops, huggies or ear cuffs can add detail without overwhelming an outfit.

For an evening look, larger earrings, cuffs or statement necklaces can become the centerpiece of the styling.

What Makes DEMARSON Different?

DEMARSON's identity comes from treating jewelry as more than a finishing touch.

The brand's founders describe their work through ideas such as proportion, contrast and emotion, while its designs draw inspiration from architecture, travel and vintage fashion.

That approach results in jewelry that often has a strong visual presence.

Instead of following a purely minimalist approach, DEMARSON combines contemporary shapes with decorative details to create accessories designed to attract attention.

DEMARSON's Fashion Presence

Since launching in 2017, DEMARSON has received coverage from fashion publications including Vogue, WWD, Harper's Bazaar, Forbes and the Financial Times. The brand has also been carried by major retailers and specialty boutiques.

Its visibility within the fashion industry has helped establish DEMARSON as an independent jewelry label with a recognizable contemporary identity.

How to Style DEMARSON Jewelry

Keep the Outfit Simple

One of the easiest ways to wear statement jewelry is to let the jewelry stand out.

Try pairing bold DEMARSON earrings with a simple black dress, neutral top or clean tailored outfit.

Mix Different Pieces

You can combine an ear cuff with hoops or smaller earrings to create a layered ear look.

Use Jewelry as the Focal Point

If you're wearing a statement necklace or large earrings, keep other accessories relatively simple. This prevents the overall look from becoming visually crowded.

Combine Metals Carefully

Two-tone DEMARSON pieces can make mixing different jewelry tones easier because they already incorporate contrasting finishes into the design.

Who Is DEMARSON For?

DEMARSON may appeal particularly to shoppers who enjoy:

• Contemporary jewelry
• Statement earrings
• Sculptural accessories
• Modern luxury styling
• Bold but wearable designs
• Jewelry inspired by fashion and architecture
• Versatile pieces that work from day to evening

It can also be a good option for someone searching for a distinctive accessory rather than a conventional minimalist piece.

Final Thoughts

DEMARSON has developed a recognizable identity around modern statement jewelry, sculptural design and versatile styling.

Founded in New York by Marcela Ponce and Jason Crantz, the brand combines fashion-industry experience with inspiration from architecture, travel and vintage style.

From pavé earrings and ear cuffs to necklaces, rings and statement bracelets, the collection offers multiple ways to make jewelry a central part of an outfit.

For shoppers who enjoy accessories with personality and a strong contemporary aesthetic, DEMARSON provides plenty of pieces to explore.

Frequently Asked Questions

When was DEMARSON founded?
DEMARSON was founded in 2017 by Marcela Ponce and Jason Crantz.

Where is DEMARSON based?
DEMARSON is a New York-based brand.

What does DEMARSON sell?
The brand's current collection includes earrings, ear cuffs, rings, necklaces, bracelets, cuffs and other fashion accessories.

What is DEMARSON known for?
DEMARSON is particularly associated with modern statement jewelry, bold forms, contemporary styling and versatile accessories.

Where can I shop DEMARSON?
DEMARSON sells its current collection through its official online store, which includes earrings, rings, necklaces, cuffs and accessories.